Basic Fit
Firing up the community
#OpenMyGym
After months of fitness club closures by authorities due to the covid-19 pandemic, No. 1 fitness company Basic-Fit asked Whyte to make athletes' voices heard.
We launched a social media campaign (#OpenMyGym) with a consumer challenge and ambassador activation.
Complemented by stakeholder outreach, PR actions contributed to the reopening of the clubs.
After months of fitness club closures by authorities due to the covid-19 pandemic, No. 1 fitness company Basic-Fit asked Whyte to make athletes' voices heard.
Fitness impacts physical but also mental health. In fact, a Basic-Fit study showed that no longer being able to go to the fitness club makes people sad and frustrated.
Fitness and sports in general are thus part of preventive health care and boost immunity.
Whyte Corporate Affairs, at Basic-Fit's request, launched a campaign to highlight the importance of exercising and consequently took action to reopen Basic-Fit fitness clubs during times of Corona.
