Ycademy

A wide range of impactful and tailored training sessions designed to elevate your communication skills to new heights.

YCADEMY

Learning by doing

In a complex and evolving business environment, your license to operate is at stake every day. Are you prepared for a crisis? Can you give an interview? Do you know how to answer embarrassing questions? And most importantly, do you have your story straight?

This is all about communication.

Whyte Corporate Aairs oers a wide range of impactful and tailored training sessions designed to elevate your communication skills to new heights. A compelling story is even more powerful when told eectively. How do you tell it well? By knowing what to say, how to say it, and feeling comfortable doing so. Our trainers come from diverse backgrounds and bring a wealth of experience. They will bring out the best in you, helping you build condence and truly believe in yourself.

Mediatrainings

Navigating the media

Keys to effective press communication.

> This training is available in English, French and Dutch.

  • Develop a clear story and translate it into clear, well-structured, understandable messages that are easy to remember.
  • Adapt core messages to communication channels and target audiences.
  • Manage difficult and unexpected situations and find answers to embarrassing questions, sensitive topics, and interventions.
  • Avoid pitfalls.

Training for Sensitive Announcements

Communicate difficult messages with care.

> This training is available in English, French and Dutch.

  • Discover how to effectively structure your communication around three pivotal messages for clarity and impact.
  • Understand the power of empathy in communication and learn techniques to ensure your message resonates on a human level.
  • Gain insights into how to communicate crucial information to managers, staff, and social partners seamlessly.
  • Prepare yourself for the press with strategies to respond appropriately when you're not ready to disclose information.
  • Learn the critical do’s and don’ts to navigate sensitive topics without falling into common traps.

Public speaking training

Speak with confidence

Mastering the art of public
speaking

> This training is available in English, French and Dutch.

  • Develop emotional intelligence, assertiveness and empathy.
  • Master the art of storytelling, structuring your presentation and crafting strong arguments.
  • Enhance your body language, breathing techniques, and posture.
  • Understand your audience and learn how to eectively address them.
  • Manage your stress.

Crisistraining

Manage the unexpected

From chaos to control

> This training is available in English, French and Dutch.

Contact Joris

  • Evaluate your crisis team's awareness and practice your company's crisis communication process.
  • Prepare spokespersons for specific crisis scenarios, ensuring they are ready to handle any situation.
  • Engage in simulations ranging from small-scale "table-top" exercises to full-scale "field" simulations.
  • Our exercises can focus solely on crisis communication or encompass both the operational and communication dimensions of a crisis situation.

Change communication training

Embracing change

Turning challenges into opportunities

> This training is available in English, French and Dutch.

  • Get to know how to manage change projects that often face misunderstanding or resistance.
  • Get employees to embrace the (new) company strategy and turn resistance into understanding and motivation.
  • Learn how to communicate the importance of change communication and the role of leaders and managers during times of change: the ADKAR model.

Public Affairs Trainings

Trends, tools & best practices

Unlock the secrets of PA today

> This training is available in English, French and Dutch.

  • Learn how the Belgian political system functions, when key decisions are made, and who the influential players are.
  • Take the gateway to better understand the intricacies of the Belgian political system.
  • Find out how you can influence political and societal stakeholders yourself.

Artificial Intelligence

AI demystified

Working smarter with technology in PA and communication

> This training is available in English, French and Dutch.

  • Discover how generative AI and language models like ChatGPT can transform communication.
  • Learn to craft effective prompts to optimize AI interactions.
  • Explore real-world AI applications to enhance work and communication.

Belgium Explained

Immerse yourself in Belgian society, with all the nuances between the different regions.

> This training is available in English, French and Dutch.

  • As an international leader, receive a practical and to-the-point introduction to Belgium.
  • Get to know the dynamics of the social, economic, and political system.
  • Understand how the media works and who the stakeholders are that influence the business world.
parallax background

Discover our services