About us
Whyte is your best choice.
We are the most awarded, independent, and multidisciplinary communication agency in Belgium.
HOW WE WORK
Our approach
Whyte works to create customized solutions for you, taking into account your ambition, your specific stakeholders and your internal operations. Based on our insights into the landscape of politics, media and business, and taking into account the latest societal, academic and social trends. With advice on the most powerful key messages, via the smartest communication channels, aimed at the right target groups.
Focused on your goals, taking into account the stakeholder landscape.
COMMUNICATION IS ALL ABOUT PEOPLE
Our Team
We are a team of now over 35 consultants with very diverse backgrounds and experience, but all with a passion for corporate communications and public affairs. We work in teams tailored to each client. And for each client we go to extremes. Our multilingualism, our broad sector experience and our top network are our trump cards. 'Working together' and 'sharing' are in our DNA as a team. Our open corporate culture is one of our absolute strengths.
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YEARS OF EXPERIENCE AND INSIGHTS
The Executive Committee
Founder & Partner
Eveline De Ridder
Eveline is co-founder of Whyte and has 20 years of experience as a communications professional.
Her experience is situated from corporate positioning and awareness campaigns to crisis and issues management. She has a soft spots for the food and health sectors. Eveline is a guest lecturer in crisis communications and social media. She also recently wrote a book on crisis communications, 'Communicating When It's Burning (Not Yet)'.
Founder & Partner
Emmanuel Goedseels
Emmanuel started his career as a journalist, including at Le Soir. In 2008, he was one of the founders of Whyte Corporate Affairs.
He specializes in change management, crisis communications and financial communications. Emmanuel has made reputation management one of the growth engines of Whyte's services. He is a guest lecturer in Strategic Communication at the Université Catholique de Louvain.
Founder & Partner
Sandrine Agie
Sandrine, also a "founding mother" of Whyte, has more than 20 years of experience in the communications industry.
With her legal background, she is the expert on regulatory affairs and licensing at Whyte. She often combines public affairs with corporate communication and crisis communication in her assignments. Sandrine is a director at the Brussels employers' association BECI and AmCham, and teaches Strategic Communication at the Université Catholique de Louvain.
Founder & Partner
Joris Bulteel
Joris is a public affairs expert who began his career with sector associations in Brussels, London and Washington DC.
Before co-founding Whyte Corporate Affairs, he was a Director at Interel, where he was responsible for Belgian public affairs. He has specific experience in thematic lobbying and crisis communication projects. Joris works for both companies and sector associations. He offers strategic advice and a sounding board but is also active in representation, negotiation and mediation. A supporter of the 'new school' approach to public affairs, he firmly believes that these disciplines can provide an efficient and effective response to business-critical issues. He studied political science (University of Antwerp) and obtained an MBA in general management (Vlerick Business School). Among other things, Joris is co-founder and board member of Bepact and vice president of the Amcham Antwerp Chapter, and is an active networker in business, politics and the cultural world. He regularly lectures on crisis communication, public affairs and the Belgian political and stakeholder landscape at, among others, the University of Antwerp, Vlerick Business School and the Vrije Universiteit Brussel (Diplomatic Academy).
Partner
Isabelle Hardy
Isabelle Hardy joined Whyte Corporate Affairs in November 2017. She worked for more than 23 years at Akkanto, an independent communications consultancy in Brussels, whose foundations she laid in 1995.
She began her career in 1986 at the communications agency Infopublic (now Weber-Shandwick), after which she gained additional experience in the communications departments of Lintas (advertising) and Ogilvy (Ogilvy Adams & Rinehart Brussels). In recent years, Isabelle has advised a large number of bluechip companies on major change programs, collective redundancies, crisis communications and issues management. She also has extensive experience in media training, personal coaching (CEO level) and presentation techniques. In her daily work, she will put as much energy into perfecting every detail as she does into adding value to your company's strategic vision. Isabelle is often asked as a guest speaker in crisis communication and media relations at the Katholieke Universiteit Leuven, Institut des Hautes Études des Communications Sociales, and the Department of Multilingual Business Communication at Ghent University.
Director
Philip Naert
After earning a master's degree in Law (Catholic University of Leuven), Philip Naert started his career as a legal advisor before starting work in 2008 as an advisor to the then Minister of Business and Simplification.
Philip was involved in a number of projects related to administrative simplification and followed up files concerning pharmaceuticals, chemicals and the automotive sector. From 2010, Philip explored the other side of the policy process at sector federation FEBIAC, where he became Manager Public Affairs in order to represent the federation's interests, both at the political level and among the various stakeholders.
Director
Joost Germis
Joost has 25 years of experience at the intersection of politics and business. Before joining Whyte's team, Joost worked for about half of his career at the Flemish employers' association VEV/Voka, as a substantive adviser on economics and mobility and then advanced to become a member of the management team.
The other half of his career he worked at various Flemish cabinets as counselor and deputy chief of cabinet. For the City of Antwerp, he was recently Head of Cabinet of the Alderman responsible for, among other things, economy and public domain. Joost has a strong feeling for the complexity but also the possibilities of political and administrative environments and always works from a solution-oriented approach with a strong empathy for vision and strategy.
THE TROPHY CABINET
Our Awards
Meet the family
Over the years, we have expanded our services to include PR campaigns and design services. Our talented teams at Twyst and StudioTokyo help take your communications to the next level.
STRATEGIC DESIGN AND STORYTELLING AGENCY
Our strategists, designers and creatives create the brands of the future and guard the future of our brands.
BRAND PUBLIC RELATIONS AGENCY
Our consultants, creatives and marketers create, monitor and distribute your stories and news
