Public Affairs

Exerting influence on the decision-making process in the political domain and stakeholder environment.


Building trust

Trust guarantees your ‘license to operate’ and is the foundation for your public affairs approach. You gain the trust of your environment by listening and engaging with your stakeholders, without taboo. Keep in mind: 'trust is hard to gain but easy to lose'.



  • Lobbying activities regarding the regulation of a range of consumer products and professional services
  • Lobbying and communication activities in the framework of permitting procedures for a broad range of industrial, retail, real estate and energy companies
  • Managing a trade association, defining its strategy and supporting the implementation of its lobbying activities

  • Public affairs support and coaching in the context of a contested restructuring scheme
  • Development of memorandums and outreach programmes in the run-up to elections
  • Development and ongoing implementation of an ‘influencer programme’ for a Bel20 listed company: an integrated corporate communication and public affairs programme focusing on key stakeholders
  • Strategic advice and sounding board of several leading trade associations
  • Perception audit amongst political stakeholders in preparation of a lobbying programme for a professional services company
  • Development of creative, visual communication tools in support of lobbying and stakeholder outreach
  • Active mediation and negotiation in conflict situations involving various authorities, public institutions and administrations
  • Intelligence gathering, landscape assessments and strategic advice for a range of pharmaceutical companies regarding reimbursement schemes and product regulation
  • Set up a single issue coalition between various trade associations to defend a joint interest
  • Public affairs advice and support in response to criticism of consumer organisations, NGOs and local communities
  • Lobbying campaigns regarding corporate tax, excise and labour law for various multinational companies
  • Development of a comprehensive public affairs strategy for an airport and develop the required PA tools
  • Public affairs campaign and issues management to prevent political measures proposed under the pressure of a consumer organisation from being implemented
  • Regulatory monitoring for a broad range of clients, amongst others in the field of energy, tax, food, health, pharma, transport, …
  • Setting up a ‘learning network’ on public affairs (a joint initiative with a leading employer association) involving senior public affairs professionals from blue chip companies
  • Political analysis and summary notes for international headquarters and managers
  • Advise and support a defense company in the framework of a major public tender
  • Training programme on public affairs and lobbying for a trade association
  • Introduction to Belgian politics for the foreign CEO of a multinational company active in Belgium
  • ...

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