bol.com
To strengthen the company's positioning as a socially engaged player, Whyte organized the first major roundtable where it brought several academics, experts and policymakers together to debate on the relationship between e-commerce and local trade.
Belgian expansion
Bol.com has had an active presence in the Flemish market since 2010, followed by Wallonia since 2020 with the launch of the application in French, which was followed by the launch of the French website in 2022. Meanwhile, bol.com has more than 2.5 million active customers in Belgium and works in partnership with more than 5,000 local sales partners offering products on the platform.
Reputation Management
However, bol.com's reputation in Flanders is under pressure: the company has the reputation of an international web giant that pushes local merchants out of business and makes no additional contribution to the Flemish economy. With an integrated approach, we help the platform to map, understand, connect and collaborate with all stakeholders. We enabled bol.com to position itself as a platform expert, local partner and socially engaged player.
To strengthen the company's positioning as a socially engaged player, Whyte organized the first major roundtable where it brought several academics, experts and policymakers together to debate on the relationship between e-commerce and local trade.
We are also guiding bol.com through the complicated Belgian policy making landscape,, social partners,, federations, associations and other interest groups. Part of our. approach is to actively engage in dialogue with policymakers in order to present the company and to correct any misunderstandings.